Three writing disciplines, one writing talent.
COPYWRITER. TECHNICAL. UI/UX.
COPYWRITER. TECHNICAL. UI/UX.
I’ve spent the last 15 years of my career practicing three writing disciplines. Here’s what I learned from each one:
User interface writing lets me create a new thing for a customer over + over.
Copywriting allows personality to shine.
Technical writing transitions power to the reader.
Take a look at some of my work from that time.
01
Script Copy
This piece laid the foundation to position AmRock as a leader in title insurance.
An ongoing weekly blog series introduces financial concepts that drives traffic to the company’s website.
02
UX Writing Showcase
I love the challenge of writing in terms of what the end user can do, because who cares what they can’t do. A few “before and after” examples show how copy can completely change the feel of an online communication.
Before
A mockup of the original rough draft before my UX writing services.
After
The module rewrite persuades clients to adopt the new software version.
Making a message as short as possible means every word must be doing new work.
Before
The first draft was 40 words.
After
The published version is 16 words.
Simplicity is beauty.
Before
This is how copy edits can tidy things up.
After
The published rewrite streamlines the message to coincide with what the client is trying to do.
03
Social Media Posts + Ad Copy
Engaging posts create a positive introduction with a brand, so people don’t just feel like they’re being sold on something.
Harmoniously connecting service to client and imagery to copy.
04
Press Release
Before eClosings were common, a partnership of three companies allowed homebuyers across the country expedite their closing digitally. This piece promotes the service and was picked up by several industry publications including HousingWire, National Mortgage Professional and MReport.
05
Technical
This snippet from a Quick Reference Guide explains to IT team members definitions of a new coding program.
06
Newsletter
Bimonthly newsletters offer connection with readers through articles, a listing of contact info, and an engaging question where, if answered, could win you a $5 gift card.
Connecting with vendor partners
07
Award-winning Training
When the understanding of hybrid benefits was still young, this three part series exposed the best features of the Lincoln MKZ Hybrid, and created a stronger sales dialogue for dealership consultants. It won the 2012 Communicator Award of distinction.
