Great copy doesn’t just sound good—it works.
I’ve helped brands across the country achieve their goals of connecting and converting clients through various mediums. My portfolio is a representation of my work as a copywriter, technical writer and UI|UX writer.
Blog posts
Copy to support lead generation
I wrote weekly blog posts that were tailored to my target audience’s pain points and interests. The content helped drive traffic to the company website and was reposted by our partner network.
Email copy
I write compelling, persuasive emails that directly affect sales, lead generation and retention
My message structure gives clients confidence that their unique challenges are truly understood and we have the solution they need.
Ad Copy
Social Media posts to engage our target audience
Humans love answering questions! I write engaging social media posts and testimonials that create a positive interaction with a brand, so people don’t feel like they’re being sold something.
UI | UX writing
Concise radio buttons for quick decision making
The tab and radio button copy rewrites help streamline the message to better coincide with what the client is trying to do.
Software adoption modal
The module rewrite makes a better effort to persuade the user to adopt the new version of the software.
Copy that alerts users of a legal turn time expectation
Every word in user interface writing must be doing new work. The first draft was 40 words. The published version is 16 words.
Content design
Effective banner placement highlights a new destination for users
A top banner ensures it’s one of the first things users see when they land on the page. This is a great spot to draw attention without disrupting the main content.
Structured, user-friendly content converts and retains a target audience
After users provided insights into the most relevant content on the website—Our staff—a new button was made to access it quickly in a logical, intuitive way.
Script copy
Video interactions with the target audience reinforces Homespire as an expert
My video script writing helped Homespire Mortgage build brand credibility by connecting with their target demographic on their audience’s preferred platform.
PR copy
Create brand awareness and engage B2B audiences
Before eClosings were common, a partnership of three companies allowed homebuyers across the country expedite their closing digitally. This piece promotes the service and was picked up by several industry publications including HousingWire, National Mortgage Professional and MReport.
Technical writing
Quick reference guide for associates
A Quick Reference Guide explains to 6,000 associates how to get help when needed upon their return to office.
Quick reference guide for IT professionals
A Quick Reference Guide explains to IT team members definitions of a new coding program.
Award-winning Training
Agency work for Ford and Lincoln to help sales consultants sell vehicle tech
When the understanding of hybrid benefits was still young, this three part series exposed the best features of the Lincoln MKZ Hybrid, and created a stronger sales dialogue for dealership consultants. It won the 2012 Communicator Award of distinction.
